Why
do you give materials away?
Dr.
Patrick Dixon, author, consultant, Europe's leading Futurist,
and founder of Global Change was asked the following:
Q:
Why give so much "intellectual capital"
away with free online videos, books and other resources?
Because
it gives pleasure and help to many millions of people.
In contrast, many business speakers are very protective
of their "intellectual capital", preferring
to hoard rather than give away, anxious about articles,
presentations, books or corporate videos being online,
maybe a reflection of how fragile and vulnerable they
feel, at the thought of someone taking their material
and exploiting it. That's last-century thinking. The future
is about a world where information is free, ideas are
widely broadcast, use and adaptation encouraged (acknowledging
the source). The real added-value of course is knowing
exactly how to apply ideas to build a better kind of future
for your own business, yourself, family, community and
wider world.
www.globalchange.com
Permission
to use materials from this site is freely granted, provided
the source is acknowledged. While this website is available
in English only (at this time), permission for republication
and distribution in different formats and translation
into different languages is freely granted to community-based
and not-for-profit organizations, provided the source
is acknowledged and an electronic copy of any translation
is supplied to ELI.
Equipping Leaders Internationally
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